expect the unexpected
An advertising campaign to promote Lomography and its community. The funky colours, unintended effects and unpredictable results; this sets Lomography apart from instant, digital photography. This unique analogue culture makes the photographic experience more exciting and vibrant.
Expect The Unexpected is about embracing your inner self, daring to be different and standing out from the crowd with Lomography. Each camera has its own personality, and so should you.