Lancôme Love Your Age
#LoveYourAge is the ongoing global campaign for Genifique, running since 2015.
#StayYou is how we localise the messages from the #LoveYourAge global campaign for a local Singapore audience. #StayYou is not a standalone campaign, headline or tagline message, it is a supporting message, it’s how we help Singaporeans become comfortable with #LoveYourAge.
Client: L’Oreal Singapore
Agency: Mercury Creative
Art Directors: Welyn Goh, Wong Jun Yi
Copywriter: Jamie O’Brien